Friday 19 February 2021

Working around Facebook’s ban

To begin with, here’s what people yesterday saw when they tried to post links taken from Australian news websites:

I saw this humorous take early this morning in my Twitter timeline:

Taking a lead from Chris’ approach – while the BBC home page early this morning (Sydney time) featured a story about the ban, the New York Times’ site did not – my post today contains an often light-hearted take on a first-world problem as the social media giant goes head-to-head with the Australian government. I take a term out of the playbook of one of my favourite TV shows – ‘Hard Quiz’ (Wednesday nights at 8pm on the Australian Broadcasting Corporation’s main channel) – keeping in mind Tom Gleeson’s Monty Python-esque suppressed grin – a self-conscious smirk – as he hams it up, poking fun at all those drama-filled moments we enjoy so much when we watch TV. “Will Diane win a weekend away at Noosa or will she go home with nothing?” 

The standard, gimcrack game-show spiel. 

We adore the dramatic moment – as long as nothing important’s at stake – but while the Facebook v. Morrison govt contest appears for most to rank low on the criticality stakes, it has affected others hard. 

But there could be an upside: we might start learning how to write. https://magnetformedia.blogspot.com/2021/02/facebook-news-ban-puts-australians-back.html So, to put theory into practice, today I cheekily put the following on Facebook:

Two articles abt Facebook’s ban today on the Sydney Morning Herald website. In one, the PM says he’ll take the issue to the G7 in June. Morrison has spoken abt the ban w Narendra Modi, the Indian president. In another article, Stephen Scheeler, a former chief executive of Facebook in Australia and New Zealand, says, “Lying at the heart of Facebook’s abrupt ban on all Australian news is a global strategic gamble that will have a huge bearing not just on Mark Zuckerberg’s behemoth, but on the dynamic between Big Tech and democracy.” He adds: “I suspect its bet is this: that by taking an aggressive hard line with a middle power, such as Australia, a tough message will be sent to the rest of the world to back off on regulation.”

To demonstrate just how irritated they were with the IT company, people were also doing other things. You can, for example, just copy and paste the news article’s entire text, as did this man:


Another person had the same idea, but only copying part of the target article:


Another way around the ban is to put up screen shots made from offending articles:


The same guy also used the “double-blind” method: screen shots of blog posts about news stories:


One more way around the ban is to use TinyURL:


This solution has the drawback that it crops out images and headlines and teasers, making it necessary to add some own text. Another approach – this time by a freelancer – is to direct people to an email subscription service that is run independent of Facebook. Stephanie Wood has done this, posting:
As I've discovered since taking a redundancy from Fairfax Media in 2017, life on the outside as a freelancer is incredibly tough. I'm not sure right now how I'm going to make a go of it. Facebook's action is a blow to freelancers like me who have tried to build communities and followings using the platform. (Never mind the blow it is to multiple other organisations and people who have used it to get important messages out into the world.)
You can go to her website at http://stephaniewood.com and subscribe:


Facebook’s decision to ban Oz news stories could turn out to be costly for the American company as – compelled by sovereign pride – any number of countries around the world may take a hard line, and move to rein in the behemoth. People who use the service might think, “This is just another case of the company meddling with my life.” Most don’t like to be thwarted. Having cornered part of the market for vanity and spite – the two sides of ego being shitposting and bragging – Facebook might find that it quickly loses all credibility as a trusted partner in the business of staying in touch with friends, acquaintances, and family. 

Complete strangers might well become friends – this has of course happened to me, as it has with pretty much everyone – but I like to feel as though I am in control of the process. Another thing that seems to be ubiquitous is that feeling that Facebook is listening to one’s conversations. This also detracts from the pleasure of the process. For example when you send an email to someone in which you mention a category of consumer product or service and then – all of a sudden – you see an ad for that same product or service on the social graph. As though Facebook had been listening to your chatter (as, indeed, it is).

Facebook knows what to do to counter such worries: it simply ignores them. But it doesn’t know what to do about the Australian government’s new media code – which is due to shortly pass through the Senate – so it is crushing opposition by blocking the posting of news articles. Such a heavy-handed response merely highlights the company’s frustration and dismay. Latika Bourke, the Sydney Morning Herald’s London correspondent, published a story this morning about how the UK government is viewing the Oz news ban: 
The chair of the British parliament’s committee for the media and tech says Facebook’s “irresponsible” decision to cut off news and official government feeds for Australian users constitutes “bullying” and will unite legislators from around the world into wanting to curb Big Tech’s abuse of its monopoly.

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