Keeping the bastards honest – Rudd and his crusades

There was something different about Kevin Rudd from the beginning. I remember being at an election night party in 2007 when Rudd led the Labor Party to victory. We all stood out on the balcony of a cute suburban home in Marrickville – veges on the boarder and chooks on the grass – and talked about social media and petrol prices. Rudd’d got our attention with his “greatest moral challenge” address to the National Climate Summit that year. 

But once in power, in 2010 Rudd postponed the introduction of an emissions trading scheme.  It was a stunning backflip that served – at one stroke – to erode the Labor Party leader’s credibility. It signalled a temporary pause on Rudd’s brand of politics, though Bill Shorten flirted with Rudd’s inimitable tendency to engage in virtue signalling. Bill’s EV policy in 2019 had something of Rudd’s messianic zeal about it but it, too, was not a winner and the electorate failed to embrace him. 

I think that part of the reason they did so is because of Rudd’s abiding awfulness. Not only was he a spineless coward – the electorate mused – but he was also a bully, verbally lashing out at subordinates in the most craven manner. From the front: smooth and deliberate. Behind the scenes: a chaos of unreconciled aggressions.

Anthony Albanese is shaping up to be a different kind of leader. Unlike Shorten with his ambitious EV policy – reducing to 105g/km the entire fleet of light vehicles (which would’ve required a total shift to pure-electric EVs for new car purchases) – Albanese is playing a more moderate game of waiting until the Liberal-National Coalition makes a mistake, then statesmanlike fronting the press to give Scott Morrison – the prime minister – a tongue lashing. Not the most effective speaker (like Joe Biden), Albanese sounds a bit diffident, a bit not-quite-there. 

Just like an Opposition’s pre-election policies. Albanese’s method has a lot in common with Barry O’Farrell’s. The Liberal Party leader in New South Wales ran a small-target campaign in the lead-up to the 2011 election and waited for the other side to make mistakes, then took the prize in the end. The Liberal-National Coalition has been in power in the state ever since.

Rudd, meanwhile, is on a new crusade: defanging the Murdoch press. This is a losing battle as nobody will be even remotely interested in repeating Julia Gillard’s loss of face in 2013 – when such reform of media laws was last attempted – a failure that was followed by Labor losing the election to the detestable Tony Abbott. 

The media for its part should be highlighting where Rudd is weakest, and deflect any criticism of Labor onto his shoulders. Doing so’d make it easier for Albanese – the anointed one – to shine, and to beat the L/N Coalition he’ll pretty much need to shine bright. The one good thing that can come of the unpleasant Rudd’s recent visibility is that it can serve as an opportunity to show how decent and electable Albanese is.